Content Marketing Attracts Your Ideal Customer
Content strategy is the roadmap for content marketing. The purpose of content marketing is to develop engaging, meaningful, and sustainable content that attracts your company’s target customers.
When it comes to inbound marketing your customers goal is not to find you, it’s to find answers. Ideally, your company’s content will provide the answers your reader is searching for.
By maintaining quality content, you’ll stay relevant and easy to access. If you provide You will rank higher online, making your information readily available.
Content Strategy dissects every stage of the buyer’s journey, then designs quality content that focuses on their needs as they move through your sales funnel towards the sale.
At the top of your sales funnel, you want to create awareness. In this stage, your clients become aware of a service or product and/or they have become aware of having a need that requires being fulfilled.
The next step is evaluation. This is when your prospects know that a product or service will fulfill their need, and they are trying to decide which one will be the best choice for their needs.
Making a purchase is the last step of the sales funnel.
The key driver in why we share content with others, is emotion. Stories about your business, employees and customers will increase your brand awareness and engagement.
Having a defined content strategy and continual analysis puts a focus on each of these steps and creates a better outcomes of your business’s sales objectives.
What Questions Do You Need To Answer?
When creating a content strategy you should be able to answer the following questions:
What information do you want to share?
Will your consumers find this information relevant and/or useful?
Why are you sharing this information?
Is it for yourself, or the reader?
Does this content answer questions your customers have?
Who do you want reading this information?
Who is going to create and manage your content?
Where will your content have the most impact?
How will you carry out your content strategy?
What organizational changes must be made?
Customers are social. They will socialize with peers while they consume information to decide if they want to purchase a company’s product or service. Social consumption is normal. So is social-decision making.
Check out my blog post 3 Ways Content Marketing Can Build Your Brand
Having a strong content strategy in place is vital for every business that wants to succeed in the digital world.
If you’re struggling with creating a digital content strategy that works for your business, or if you want to hire a professional to take it off your plate then I’d love to chat with you.