digital Content is any content you read on a digital device.
Digital content is anything from what you’re reading right now to the videos on YouTube. It’s your emails, social media, and podcasts.
Depending on how large a business is, it may have an in-house team for digital content and marketing. Other, smaller, businesses often find that outsourcing to freelancers (like me) is more cost efficient.
Having quality, well written, content is a major part of whether your content strategy is a success. You can have the best Search Engine Optimization (SEO) on the web, but if your readers don’t like what you’ve written then none of it matters.
Quality over Quantity
The reason people come to your website or read your blogs is because they are searching for information. Quality information that provides answers to their questions.
Creating quality content that your readers want is worth spending a little more time on. No good can come from sacrificing quality in order to crank out more content. What results is your followers getting annoyed at the surplus of content in their inbox. And most people who click on your website will leave almost as quickly as they came.
Not only will you attract more prospects to your website by creating quality content, you’ll build your authority.
Become a Leader
In conjunction with a quality content strategy and SEO, will help your ranking power on search engines. However, writing killer content that resonates with your readers will build your authority.
To do that, you need to know who your audience is. Knowing who your ideal client is and writing for them is the best way to attract exactly who your product or service is for.
Delighting them with quality content increases the odds that they will reach out to your sales team who takes over from there. Plus the added benefit that when someone enjoys your content, they’re more likely to share it too. Human’s enjoy sharing things that they benefit from with friends and family. Word of mouth is the best advertising there is, and it starts with your content.
Implementing quality content costs less than traditional advertising and results in a high Rate of Investment (ROI). Meaning, you’ll be making more in profit than you’ll be spending.
Providing great content keeps the readers coming back for more. Which is the first step in creating loyalty.
when you allow readers to subscribe to your blog or email list, you’re building trust with them. You’re allowing them to come to you out of their own free will versus spamming them. Or worse, annoying them with pop up ads. It also gives you the opportunity to stay at the front of their mind by continuing to provide quality information based off your shared interests.