No One Will Buy From You if They Don’t Know About You
SEO Should be Your Best Friend
Implementing a strong Search Engine Optimization (SEO) strategy is one of the most important aspects of your digital content strategy. With hundreds of new websites being created every day, it’s easy to get buried in search results. When done correctly, SEO will increase your ranking on search engines like Google.
Google is constantly changing and improving their algorithms. What may have worked once is no longer the best option. Things like keyword stuffing (loading your site with keywords) in the hopes you appear on the first page of search results will no longer work.
Google’s primary focus is to provide relevant websites that are trusted and appear as an authority on the searched topic.
Search engines look beyond just keywords. Other components include:
Inbound and outbound links
How many pages your website has
Title and meta tags
How often new content is posted
Working with a digital content specialist who knows how to create your product descriptions and web content so they meet Google’s guidelines for optimum keyword placement is vital.
Getting the public to your website is only half the battle. Your site also needs to convert your views into customers.
To achieve this, I’ll ask you a series of questions to get a feel of what your business is all about and what your goals are.
Then, I’ll use this information to help set the tone and approach of your web content to ensure it matches your brand’s voice. Doing this will help build a connection with your prospects and show them that you are their perfect match.
Your website is your first impression. The last thing you want to do is have a website that is confusing, difficult to navigate, or doesn’t have all the information your prospects are looking for.
Confusion will undoubtedly lead anyone who visits your website to choosing your competitor over you. Even if your service is far superior.
Check out my blog post for more information about creating a strong content strategy or reach out to me for a free no obligation quote.