content strategist, travel writer

What is Human to Human Marketing Anyway?

It is easy for a consumer to look at companies as all consuming money mongers who will say and do anything for that $$. It's just as easy for a company to view their buyers as nothing more than metrics on a report and a label assigned to them. These assumptions have led to a mass … Continue reading What is Human to Human Marketing Anyway?

7 Ways to Market Travel Experiences to Millennials

If you haven't been marketing to millennials, you might want to start. Did you know that there are now more millennials in the workforce than any other generation? We’re also the most lucrative for businesses within the travel and tourism industry. Why? For a couple of reasons. Reason 1: We are the largest generation within … Continue reading 7 Ways to Market Travel Experiences to Millennials

content strategists, content strategy, content marketing

Do You Need A Content Strategy?

If you don't have experience in content marketing it can be a lot like looking at a specific problem with lots of moving parts. A problem that baffles your brain when you try to fit all the pieces together. You mentally (or literally) lay all the pieces in front of you like a puzzle. Take … Continue reading Do You Need A Content Strategy?

content marketing, newsletter, digital content, travel blog

Does Your Business Have a Newsletter?

Newsletters are often an overlooked form of marketing and sometimes are lumped in with email marketing when they are actually quite different. Newsletters are not an aggressive sales technique used for immediate monetary goals.They're more of a subtle yet powerful marketing tool used to develop and maintain relationships with current and future clientele. Email marketing … Continue reading Does Your Business Have a Newsletter?