Katrina’s Blog

How about I send you an email once a week that gives you information about how to capture leads, retain customers, and showcase the values your brand holds. Sound good?

Photo by Anna Shvets on Pexels.com Humanity is waking up from over a century-long coma. Opening her eyes to see the Earth crying and choking while it’s inhabitants kill each other out of hatred and indifference.Throughout much of our history, we have found new ways to separate ourselves as much as possible. Men from women,
Street art painting of a tiger
There are more options than the ones presented to us. We forget that we once had curiosities that delighted us. Those same curiosities are swatted down and we’re told “this is just the way it is.”
bamboo forest
What I learned from my first experience traveling to Tokyo, Japan.  On the 20th floor of an American chain hotel I witnessed Tokyo overtake Mt. Fuji. By day, the mountain and I made intimate eye contact across the vast ocean made of buildings. The waves of the rooftops flowed between the mountain and myself.  Then,
conversational content, story selling
Humor me for a moment.  Imagine not being restricted by time sheets or vacation days. Imagine booking a vacation and not having a specific return date on the horizon. You have the freedom to stay for as long or as short as you’d like.  Now, if you have children, imagine taking them with you. Picture
network lines covering Earth
Virtual Reality (VR) was once a far-fetched idea of the future, which is now quickly becoming actual reality.
content strategist, travel writer
It is easy for a consumer to look at companies as all consuming money mongers who will say and do anything for that $$. It's just as easy for a company to view their buyers as nothing more than metrics on a report and a label assigned to them. These assumptions have led to a mass
cartoon travel agent
I used to work for a Destination Management Company (DMC). They worked a liaison between tour operators all over the world and travel agents across America. The DMC doesn’t work with the direct public, their clientele is strictly travel agents. When people ask me what the company does, I found the best explanation is to
iceland landscape, sun shining on a stream
Two days ago I flew home to Portland, Oregon after a week in Iceland and I’m already aching to return. I travel my fair share and each country leaves its mark on me in one way or another. Iceland, however, connected with me in a whole new way.  Iceland is a land of contrast. Endless
If you haven't been marketing to millennials, you might want to start. Did you know that there are now more millennials in the workforce than any other generation? We’re also the most lucrative for businesses within the travel and tourism industry. Why? For a couple of reasons. Reason 1: We are the largest generation within
content strategists, content strategy, content marketing
If you don't have experience in content marketing it can be a lot like looking at a specific problem with lots of moving parts. A problem that baffles your brain when you try to fit all the pieces together. You mentally (or literally) lay all the pieces in front of you like a puzzle. Take