Katrina’s Blog

How about I send you an email once a week that gives you information about how to capture leads, retain customers, and showcase the values your brand holds. Sound good?

Millennials are traveling more than any previous generation. Technological advances has made traveling a more simplified and affordable experience.
barcelona spain, sagrada familia, travel writer
Millennials also have a reputation of being especially fearless, efficiency seeking, empowered Americans. We have inspired and rocked changes in the consumer world forcing businesses to adapt or become extinct.
content strategist, travel writer
Conversational content helps the consumer make an informed decision about who they give their money to. (Not to mention statistically; conversion rates are actually six-times higher for content marketing adopters than non-adopters.
It isn’t uncommon anymore to hear about companies integrating wellness with work. Allowing more flexible schedules, group meditation, yoga classes, or even treadmill desks in the workplace that allow employees to walk while they work instead of being stuck in a chair.
Baby Boomers have dominated the consumer world for the last couple decades and are now getting ready to retire, if they haven’t already. The two generations have different tastes in marketing and companies are noticing. Suddenly there's increasingly more Millennials consumers mixed in with previously Baby-Boomer dominated consumers.
Copywriting and content creation are similar so any confusion is understandable. Though, it's important to differentiate between the two to ensure you are hiring the correct writer in order to achieve the results you want. Let's start with main differences. Copywriting is used to promote traditional advertising and marketing, primarily used for outbound marketing. It
Content Strategy, Open work space
Before, content was just a way for one business to try and set itself apart from its competitors. Now, it is the heart of most successful digital marketing campaigns.
conversational content, story selling
...when we read a list of benefits or features, we hear a bunch of words. When we listen to a story, we live it.
Surprise vacations are a new exciting way to travel. The other day, I stumbled upon a travel company located in the UK that offers a unique approach to travel. Specifically aimed for Millennials who are tired of making decisions and would rather enjoy life as it comes without spending time researching, comparing, and stressing over
Millennial on phone
Brands tend to work with influencers if they are trying to change their image, or to increase brand awareness.