having a website without design is like writing a book that has no cover
They both have to draw your eye, be easy to understand, and tell a story before a reader will be willing to explore further. In other words, your website design is your chance to convey to your audience the story of your brand. Everything from what your brand’s message is to how your customers will benefit by buying from you.
But capturing your prospect’s attention is only half the battle. If you want your website to be a true success, then you need a website design that encourages your users to return. Even after they become a paying customer.
To achieve this, you need to understand the different components that make up a website. As well as how the different pieces work together and complement each other.
Four COMPONENTS of a successful website
Your user will be more inclined to read the content on your website, if the design is easy to navigate. There’s nothing more distracting while reading than having ads and clickbait vying for your attention. That’s the easiest way to get someone to leave your website almost as quickly as they came to it.
In turn, a content strategy will increase the chances of your content resonating with your readers. It’s also an opportunity for you to build trust with your customers.
Creating content that is engaging, useful, and relevant to your users will encourage them to explore your website further in a quest for more. Having quality content helps you build a relationship with your customers. It’s an opportunity for you to go above and beyond by continuing to provide genuine service. Engage in conversation through comments, listen to what they have to say, and use it to shape more content.
This all leads to Search Engine Optimization. SEO helps your ideal customer find you through search engines, like Google. It tells search engines what your website is about, so it can show up as a potential solution to someone’s query. If the search engines don’t understand what your website is, then how can it present it as an option?
WordPress is the most popular content management system in the world. It also powers 35% of all websites online, including this one. And it just happens to be the website hosting platform I know the best. WordPress offers a variety of themes to choose from. Then I’ll customize it using available options and some CSS design code so that it is perfectly unique for your brand.
What really matters
Don’t worry if this all sounds overwhelming. Not every website needs 50 pages and an endless supply of content. Maybe, what’s better for your brand is something simple, clear, and to the point. Or perhaps, you already have a website but it’s in dire need of an update.
What matters to me is that your website reflects the core of your brand and message. When we work together you can be sure that I want to help you succeed. I’ll ask you in-depth questions about your story, who your ideal client is, and what it is you want to say to them.
What you convey in our conversations together is what inspires my muse. My favorite part of this process is creating a visual representation of our conversations. Let’s put our minds together and see what we come up with. I bet it will be something pretty great.
Let’s chat about your website design.